Targeted Display Marketing Services
Digital advertising should be drilled down, targeted and efficient. Are you ready to change the way you advertise?
The time to eliminate waste and automate the ordinary is now. Take control by diving in on any tactic on every campaign. Make room for creativity, big picture, and incredible performance. Our digital team accomplishes audience extension and programmatic through targeted display ads (audience targeting.) Programmatic ad buying typically refers to the use of software to purchase digital advertising. Programmatic uses machines to buy ads, typically through real-time bidding. In this process, technologies automate the buying, placement, and optimization of digital media inventory.
This allows brands to use audience insights and behaviors, combined with technology and select tactics, to tailor messages to the right person, at the right moment, in the right context, and at the right locations. This technology helps brands respond to real-time signals on an impression-by-impression basis across multiple screens and channels. Digital ads were bought and sold by human ad buyers and salespeople before programmatic ad buying. Using people for this showed to be expensive and unreliable. Programmatic advertising technology promises to make the ad-buying system more efficient, and therefore less expensive, by removing humans from the process wherever possible.
Oregon Display Marketing Experts
Our digital team prides ourselves on being able to retarget customers. Get a second chance to make a first impression and pull engaged visitors back into the conversion funnel. Target these visitors with intent and watch them return for more. Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions. Retargeting tags online users by including a pixel within the target webpage, which sets a cookie in the user’s browser. Once the cookie is set, the advertiser can show display ads to that user elsewhere on the internet via an ad exchange.
Audience Extension Technology
Audience extension is a technology that allows digital publishers to generate revenue from their website traffic by allowing advertisers to reach their audience far beyond their website. Audience extension technology allows advertisers to identify which audiences they hope to target the most based on the types of users visiting a specific website. This can cause a publisher’s audience to be a pre-determined segment. Tracking people who have demonstrated an interest in a certain topic, service, or location can be valuable when using a site’s audience as a segment. Our digital team can help you begin audience extension and retargeting today, your business does not want to miss out on the newest forms of digital marketing.
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